Effective Date: May 23, 2025
This Privacy Policy outlines the data stewardship principles and operational standards observed by ASU CRE Partners, Inc., doing business as ASU Commercial (“Company,” “we,” “us,” or “our”). It details how we collect, use, retain, transmit, and protect personal data through our websites and affiliated digital services. These practices are aligned with regulatory frameworks including the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR).
Data Acquisition Mechanisms
We collect personal data through both active user interactions—such as online forms, account creation, contact submissions, and surveys—and passive technologies including cookies, session tokens, browser fingerprinting, and third-party analytics scripts.
Collected data may include:
- Personal identifiers (e.g., name, email, phone number, address)
- Geolocation information
- Business affiliations
- Device data and IP address
- User behavior and interaction metadata
Supplementary usage data may include:
- Browser and operating system details
- Screen resolution
- Language and time zone
- Referrer URLs
- Navigation patterns and session duration
Communications and Contact Information Use
We may use contact information (email, phone, mailing address) to deliver important service notices, respond to inquiries, verify identity, and fulfill legal obligations. Communication channels include email, direct mail, calls (including automated messages), SMS/texts, and social media. These communications may serve operational, legal, or marketing purposes.
We comply with all relevant communication laws including the TCPA and CAN-SPAM Act. Marketing messages are sent only with prior express consent. Consent is considered granted when users initiate contact and voluntarily share contact details. Users may revoke consent or opt out at any time using provided tools (e.g., unsubscribe links, SMS STOP replies, or contacting the Privacy Officer).
Users can manage preferences or revoke consent by contacting the Privacy Officer. When legally required, affirmative opt-in is sought before sending marketing materials. Data is processed under lawful bases, including contractual necessity, user consent, legitimate business interests, and regulatory compliance.
Processing purposes include:
- Service delivery and personalization
- Interface performance optimization
- Transaction and customer service facilitation
- Security auditing and risk analysis
- Aggregate research and analytics
Data is retained based on statutory, operational, and proportionality principles.
Data Disclosure Parameters
ASU Commercial and its agents will not be held liable for the unauthorized use or exposure of personal data by third-party processors, provided reasonable due diligence was conducted in their selection.
Data may be disclosed to:
- Authorized service providers under contractual data protection obligations
- Internal affiliates for business operations
- Legal entities or authorities when required by law
The Company does not sell or lease personal data for commercial gain.
Data Security and Custodial Framework
We employ a multi-layered cybersecurity strategy that may include:
- Encryption in transit and at rest
- SSL/TLS communication protocols
- Firewall protection and intrusion detection
- Endpoint monitoring and access control
- Ongoing compliance training and audits
Due to technological and operational constraints, we cannot guarantee all safeguards are present at all times. Users are notified of qualifying data breaches in compliance with legal requirements. We are not liable for events beyond our reasonable control, including third-party misconduct or force majeure.
Minors’ Data
Our services are not intended for children under 13. We do not knowingly collect data from minors. If such data is discovered, it will be securely deleted. Parents or guardians may contact our Privacy Officer with concerns.
Cookies and Tracking Technologies
We use tracking tools such as cookies, beacons, and JavaScript to:
- Save preferences and session states
- Analyze usage trends and improve user experience
- Measure marketing effectiveness
Cookie settings can be adjusted in your browser. For more information, visit: www.allaboutcookies.org/manage-cookies.
Interactions with External Platforms
We disclaim responsibility for any data practices or results from interacting with third-party services integrated into our site, including LinkedIn, Google, Facebook, and others. Their privacy terms apply independently.
Governing Law and Jurisdiction
This Policy is governed by California law. Users consent to exclusive jurisdiction in the courts of Kern County, California.
Limitation of Liability
ASU Commercial and its agents shall not be liable for any indirect or consequential damages arising from use or inability to use our services. This includes damages from data breaches, outages, user error, and third-party access. All warranties—express or implied—are disclaimed to the fullest extent allowed by law.
User Responsibilities
Users must safeguard their credentials and ensure submitted data is lawful. Users agree to indemnify ASU Commercial and its agents against claims resulting from unauthorized access, illegal content submission, or policy violations.
Third-Party Processing Disclaimer
We disclaim liability for third-party use of personal data—including profiling and behavioral analytics—performed outside our control. Review third-party privacy policies before interacting with their services.
Your California Privacy Rights
While we do not sell data, we may share certain identifiers for behavioral advertising. California residents may opt out by contacting info@asucommercial.com.
Policy Amendments
This document may be revised to reflect legal or operational updates. Material changes will be communicated. Users should refer to the latest effective date.
Indemnification
Users agree to indemnify and defend ASU Commercial and its agents from any claim resulting from their use of services or violation of this policy.
No Waiver
Failure to enforce any provision shall not be considered a waiver of the right to enforce it later.
Severability
If any provision is deemed unenforceable, the remainder shall continue in effect.
Data Subject Contact Protocol
For rights requests or policy inquiries, contact:
ASU Commercial
Attn: Privacy Officer
11601 Bolthouse Dr, Suite 110
Bakersfield, CA 93311
Email: info@asucommercial.com
Phone: (661) 862-5454
